Telocity Group offers several Brand Development workshops that help you both define your brand and tell your story:
The Brand DNA Workshop helps you and a group of core brand stakeholders determine what your brand identity is now and what it will stand for in the future. Brand DNA focuses on using consumer information, market/competitive research and the core team's knowledge to define the internal guiding beacon for the brand (the brand/creative brief).
Without clear brand definition, many times marketing and communications get watered down, internal direction gets muddy and confusing, messaging is inconsistent and brands tend to limp along rather than sprint down the brand pathway. However, brands that have a firm identity create more velocity and are the center of successful branded communities because their core is understood and clearly executed against.
This full day (or two half day) workshop is designed for CMOs, brand directors and any key stakeholder representatives responsible for the success of a brand. (Key team members from every part of the stakeholder community are critical in mapping the best Brand DNA). In this session you will:
The Telocity Group Communication Architecture workshop is a customized experience designed to translate the internal brand identity (DNA) into a relevant set of messages. These messages bridge the gap to bring target consumers into your brand's unique community. The session focuses heavily on consumer understanding and addresses how to ladder brand benefits. Participants will be introduced master new tools by using them both in and out of category before designing the communication architecture for their own brand.
This one to two and a half day workshop is designed for CMOs and brand directors as well as key stakeholders responsible for the success of a brand. The workshop will have homework preparation for participants ahead of time including:
At the end of the workshop the team will have clearly defined who should hear your brand communication and what that message should be.
Brand Leap is a customized experience for the committed, focused and urgent brand team that needs to move through the brand development process faster than usual. No time for baby steps–let's take a brand leap! This session is the accelerated combination of the Brand DNA Mapping workshop and the Communications Architecture workshop. This rewarding workshop will get the team and the brand sprinting down the brand development pathway with a sense of urgency, purpose and focus.
This two to five day workshop is designed for CMOs and brand directors as well as key stakeholders groups responsible for the success of a brand. Team members from every discipline should be represented and committed to seeing the process through. You will:
