Denver | Chicago
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Tru Fragrance & Beauty


A complete repositioning and rebranding of a 40 year old company for the future.

Need

Reinvigorate and focus a company with a rich history for growth in today’s marketplace.

Insight

Even a private label manufacturer needs to embrace the mystique and romance of fragrance.

Approach

Formerly Romane Fragrance, we defined the brand DNA of the company and then rebranded it as Tru Fragrance & Beauty. The creative activation work that followed the positioning work brought elegance and true fragrance category credibility to the presentation of the brand.

Results

The company has received great response to the new brand platform and has seen strong increase in new customer inquiries.