A Foundation For Stronger Consumer Connections.
When we provide insight development work for our clients, our ultimate goal is to engage in a research process that guarantees the generation of new ideas and fresh insights as the final output. As such, we use the five principles below to guide our qualitative research.
We have unique knowledge of the natural/organic vertical. We conduct proprietary studies in this space to understand consumer motivations and drivers beyond health and environmental concerns. We have looked into how is interpreted by the consumer, the social, cultural, environmental and personal category considerations that drive category growth, as well as some of the barriers that keep it from even wider adoption. We use this information to help our clients in this space more effectively position their brands to maximize advantage with their core target audiences and move into Prime.
When we provide insight development work for our clients, our ultimate goal is to engage in a research process that guarantees the generation of new ideas and fresh insight as the final output. As such, we use the five principles below to guide our qualitative research.
We use our innovative approaches to qualitative research including semiotics, consumer workshops, mind mapping and digital techniques that allow us to dig deeper into the consumer’s psyche.
We predominantly focus on methodologies that allow us to join consumers in their real lives or to create natural settings within research facilities.
We involve creatively minded consumers in co-creativity groups that enable us to tap into their ideas for meeting unmet physical and emotional needs within a category.
We use methodologies that allow people to talk to us wherever they are or whenever they feel like it so that we can talk to them about experiences and emotions while they are actually happening.
We use our Brand Profiler tool to ensures that the goals, beliefs and perspectives all internal stakeholders regarding the brad are given equal consideration.
Our qualitative research toolbox
- Video diaries
- Digital dialogues
- Smart chats
- Creativity workshops
- The Brand Profiler
- Stakeholder discovery
- Traditional focus groups