Level Setting is where all strategies are finalized, creative concepts are reviewed and revised after testing, pricing and distribution is confirmed, and all media buys and PR plans are completed. This is also where pre-wave benchmark measurements are taken so that effectiveness of messaging and marketing plans can be measured after they have executed. The last element of level setting is ensuring all of your brand stakeholders understand and can support the marketing plan. This final check off helps in establishing an accountable brand community.
