Denver | Chicago
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About Us.

We are a prime driven strategy and innovation group started in 2008.

We’re a dynamic collection of strategic-thinkers, business leaders, listeners and proven marketing and ad agency executives from some of the most storied brands and agencies. Through our Core Team and The Collective, our extended team of strategic and creative collaborators, we bring together those with an innate ability to uncover the potential in a brand, and the passion to keep pursuing it until we do.

Plus, we’re collaborative and fun.

View our experience.

  • Paul Leroue

    CEO

    Brand and business strategist who takes marketing spending and turns it into revenue. 35+ years of building brands at large and medium size companies including Coors Brewing Company and Reebok. Loving husband, father of two great boys, loves the outdoors.

     
  • Kelli Klauber

    Lead Recruiter

    Strong background in corporate strategy, organizational design and operations consulting for companies such as Harley Davidson and Best Buy led to a deep appreciation for the importance of human talent. Loves finding the perfect “one” for a role. Avid movie fan, garden and home design enthusiast, wife and mother of two young sons.

     
  • Monte Henige

    CEO and Owner of Tru Fragrance & Beauty and Fuller Road Investments. Investor, advisor and board member for multiple business enterprises, Monte brings invaluable insight and perspective from a variety of C-level and ownership experiences.

     
  • Rebecca Mcilwaine

    Senior Strategy Director

    Brand, marketing and advertising strategist with Fortune 500 experience in consumer products and services. Agency and corporate background in many sectors including work with Miller, Coors, 7-Eleven, Bristol-Meyers and Qwest. Vast experience in product development and launches. Avid reader, tennis player, someday novelist and mom of two amazing kids.

     
  • Hootie Giangreco

    Copywriter with a passion for creative problem solving. Agency experience at Leo Burnett. Client experience ranging from Kellogg’s to Google to Oakley. Hootie has written for some of the world’s biggest stages, including the 2012 Olympics. His work has been recognized by the Addy Awards, Effie Awards, Shark Awards, and NY Festivals.

     
  • Ian Keldin

    Emmy-nominated documentary film producer. Founder of Alamo Placita Group, a production company that brings documentary storytelling to corporate clients and non-profit organizations to advance their communications objectives.

     
  • Andy Sherman

    A talented and creative graphic designer and founder of Can of Creative. Andy has worked with clients from Vail Resorts to EAS Sports Nutrition, Microsoft and Western Union as well as a range of product marketers, small businesses and startups.

     
  • Jeff Winger

    Talent for design thinking, ideation and innovation to solve business, product and brand challenges. Jeff has worked with Mattel, Philip Morris, Coors Brewing Co., OxiClean, Southern Thread and Redstone College. He's a performing musician and a desert backpacking enthusiast.